The eventflo Team: Powerhouse of Innovation and Expertise

The eventflo team brings together a powerhouse of entrepreneurial spirit, deep event industry expertise, cutting-edge technical skills, and strategic guidance from proven advisors. We are passionate about revolutionizing the event experience and driving the success of the eventflo platform.

Founders

Mark Middo - Chief Executive Officer

• Tech Visionary & Crypto Pioneer: Mark is a serial entrepreneur known for his uncanny ability to identify and capitalize on emerging trends. From the early days of Bitcoin, where he built his own mining rig, to the forefront of blockchain innovation with eventflo, Mark’s passion for tech-driven solutions has always been his driving force.

• Scale Specialist: With a knack for scaling businesses, Mark has successfully built and grown several ventures, including the standout success of Reminisce, one of Melbourne's most beloved house music festivals. His unique blend of technological expertise and business acumen has consistently driven brand growth and event success, making him a key asset to eventflo’s strategic vision.

Corey Topp - Chief Marketing Officer

• Festival Marketing Maestro: Corey is a social media expert, digital advertising wizard, and the driving force behind the explosive growth of Reminisce into a beloved Australian festival. He'll be spearheading eventflo's marketing efforts, harnessing his deep industry connections and proven strategies.

  Event Marketing Gun: Corey brings a wealth of experience from his successful event marketing agency, where he's generated over $100M in sales for clients through his cutting-edge campaigns. This expertise will be instrumental in positioning eventflo as the go-to platform for event creators and therefore expanding FloCoins value.

Key Team Members

Adrian Chan – Chief Technology Officer

• Web3 Pioneer: Adrian is a Blockchain expert, deeply entrenched in Web3 since its inception. Founding two venture-backed startups, Adrian currently leads our blockchain development team at eventflo. He specialises in crafting robust tokenomics models and launching successful IDO’s, notably steering the launch of FloCoin.

Samir Rafiq – Chief Operation Officer

• Strategic Visionary: With a distinguished career marked by spearheading numerous technology rollouts for one of the world's largest logistics companies, DHL, Samir Rafiq is renowned for his expertise in operational excellence. His leadership in executing new technology initiatives for DHL has garnered widespread acclaim, with his projects being hailed as the only ones to be delivered with zero bugs—a testament to his meticulous attention to detail and commitment to quality.

• The Perfect Complement: Samir's role as Head of Operations complements perfectly the team, bringing a wealth of experience in driving digital transformation initiatives and collaborating with senior management on large-scale projects. With his keen eye for detail and dedication to excellence, there's no one better suited to ensure eventflo hits the ground running and achieves unparalleled success.

Shinsuke Ito – Head Developer

• Cutting-Edge Skills: Shin is a highly skilled software engineer who focuses on innovative technologies such as blockchain, AI and ML. He has intimate knowledge of the Next.js tech stack, a certified AWS Cloud Practitioner and AWS Associate Developer. Creating web apps and web systems that push the boundary is his forte.

• Leading Development: Shin leads the team of developers dedicated to building a robust and scalable eventflo platform with FloCoin in its DNA.

Alejandro Chavarria - Social Media Manager

• Creative Strategist: Alejandro is a creative powerhouse with expertise in experiential design, web3, marketing, and photography. Alejandro has developed innovative strategies for large brands and startups, building thriving communities around products and services in particular web3 projects. As eventflo's creative strategist, he leverages his extensive skills to amplify the brand's voice and create unforgettable experiences.

Raine Laluna - Marketing Assistant

• Queen of Tactics: Web3 specialist with a dynamic background in marketing, and community building. Co-founder of Web3 Cebu and FilipinasNFT, Raine is regarded as one of the most influential women in Crypto in the Philippines. With a proven track record of establishing key partnerships and driving growth, Raine's extensive connections in the crypto space enable her to open doors and foster valuable collaborations in Asia.

Advisors

• Richie McNeill

  • Industy Leader: Richie's a true icon in the Australian dance music scene. His co-founding of the legendary Stereosonic festival (sold for over $75M USD) proves his ability to spot and scale disruptive event concepts. Richie's extensive tenure in the festival realm has endowed him with a rolodex of global contacts capable of unlocking any opportunity for the team. As director and founder of Hardware, FestivalX, Symbiotic, Pure Music Co and more, his continued involvement in the industry and on not-for-profit organization advisory boards underscores his unwavering dedication to pushing boundaries and fostering innovation and championing industry change. As organizers of some of Australia's largest electronic dance music festivals, with these events embracing eventflo and FloCoin, Richie's influence ensures a seamless integration and adoption within the Australian festival landscape.

• Rudy Santino

  • Startup Scaling Guru: Rudy's got over 20 years of web development expertise under his belt, plus a proven track record with his own startup, Circle.so (valued at over $250M with over 150 staff globally). He's the technical mastermind guiding eventflo's architecture and mentoring the scale up process.

• Calum Buchanan

  • Ledger Legend: Calum is a distinguished financial strategist with a profound expertise in Fintech & Web3, positioning him as one of Australia’s foremost authorities in finance for technical projects like eventflo. As the Director/CFO of CJ Advisory, Calum masterfully navigates strategic financial planning, operational execution, and innovative financial modeling. With a deep passion for driving business growth, he's an invaluable force in shaping eventflo's financial future.

• Chris Elias

  • Regulatory Navigator: Chris is the ultimate Web3 legal expert, renowned for his unparalleled ability to navigate the intricate compliance landscape of the crypto world. With experience in over 100 web3 and fintech startups, including NFT projects, crypto exchanges, DeFi platforms, and token raises, his expertise is unmatched. As eventflo's legal powerhouse, Chris ensures we stay ahead of regulatory standards, positioning us for seamless and compliant growth.

Impactful Network & Potential

Between Mark, Corey, and Richie's current festivals and their extensive industry networks, eventflo has the potential to partner with a large percentage of Australia's electronic dance music festivals within our first year of operation. Our team is ready to leverage its combined expertise and passion to transform the event experience for organizers and attendees alike.